NFL Coach’s Son Admits Prank Call Taunting Shedeur Sanders During Recruiting: ‘I Made a Huge Mistake’

In a stunning revelation that has captured the attention of sports fans and commentators alike, Jax Ulbrich, the 21-year-old son of Atlanta Falcons defensive coordinator Jeff Ulbrich, has publicly admitted to prank-calling Shedeur Sanders during the critical moments of the 2025 NFL Draft process. The call took place on April 25, a day when aspiring professional athletes, including Shedeur, were anxiously anticipating news about their football careers and futures.

Jax’s admission of this prank call raises questions about the responsibilities and impulse control of young individuals in the spotlight, especially when connected to high-profile figures in the NFL. The act of mocking a peer during such a high-stakes moment reflects not only poor judgment but also a misguided attempt at humor that ultimately disrupted what should have been a celebratory occasion for Shedeur Sanders.
A Public Apology and Regret

Following the fallout from his actions, Jax Ulbrich took to Instagram to issue a formal apology. In his post, he referred to the prank as “completely inexcusable” and expressed sincere regret for his actions, emphasizing that he had disrupted an important personal milestone for Shedeur. He openly acknowledged the immaturity of his behavior and expressed hope for forgiveness from those affected.
His public admission of fault serves as a reminder that even those in positions of privilege and access can make missteps that carry significant consequences. The weight of casual actions, especially during moments of pressure, can resonate throughout various realms, including sports, family reputations, and personal development.
Reactions from the Atlanta Falcons Organization

In light of the incident, the Atlanta Falcons organization has made clear that Jax Ulbrich’s prank does not reflect the team’s values or stance on sportsmanship and respect. The team publicly condemned his behavior and clarified that Jeff Ulbrich was completely unaware of his son’s actions at the time of the prank. Their statement apologized to both Shedeur Sanders and his family, firmly reinforcing the notion that such actions are intolerable and do not align with the Atlanta Falcons’ core principles.
This stance underscores the commitment of professional teams to uphold a standard of conduct, especially when their members are involved in public interactions with young athletes who are building their careers. By addressing the situation head-on, the Falcons demonstrated an emphasis on integrity and accountability within their organization.
Shedeur Sanders’ Perspective

Following the prank, Shedeur Sanders, who was ultimately drafted by the Cleveland Browns in the fifth round, shared his perspective on the situation. Despite the childish nature of the call, he conveyed that he was not personally affected in a negative way. Shedeur chose not to dwell on the prank, instead viewing it through a lens of maturity and understanding, acknowledging that everyone has moments of immaturity.
This perspective from Shedeur highlights a more profound lesson about handling adversity gracefully. Rather than letting the incident overshadow his achievements or define his experience during the draft process, he opted to rise above the distraction, focusing instead on his future in football and his development as a player and individual.
The incident serves as a powerful reminder of the dynamics of family, celebrity, and the intense pressures that come with the NFL Draft. It sheds light on the emotional strain athletes face in this pivotal moment of their careers, while also providing an opportunity for reflection on personal accountability and professional conduct.
Lessons Learned and Moving Forward

The fallout from Jax Ulbrich’s prank call extends beyond just a single incident; it encapsulates essential life lessons about respect, responsibility, and the significant impact our actions can have on others. With the attention now placed on the evolving nature of the sports environment, it’s pertinent for all stakeholders—players, coaches, parents, and fans—to foster an atmosphere of encouragement and sportsmanship.
As young athletes like Shedeur Sanders embark on their professional journeys, it’s critical that they are supported by a community that prioritizes their successes rather than detracting from them with unnecessary distractions. The focus should remain on growth, skill development, and respectful interactions, ensuring that sports serve as a positive cornerstone for those involved.
In conclusion, the incident involving Jax Ulbrich reminds us that the pressures of fame and the pursuit of athletic excellence can sometimes cloud judgment. Moving forward, let’s reinforce the values of integrity and respect within sports. As fans and supporters of the game, let us uplift the athletes and maintain an environment that encourages positive choices. For more engaging stories and updates on the NFL, stay tuned and follow our coverage!