On September 26, 2024, Hoda Kotb announced her decision to step down as co-anchor of NBC’s “Today” show, with her final day scheduled for January 10, 2025.
This announcement marked the end of her 26-year tenure with NBC. In her statement, Kotb expressed gratitude for her time at NBC,
describing it as “the longest professional love affair” of her life.
Following Kotb’s departure, Jenna Bush Hager,
who has co-hosted the fourth hour of “Today” with Kotb since 2019, will continue the segment under the new title, “Today with Jenna & Friends.”
This rebranding reflects the show’s evolution and the introduction of a rotating roster of celebrity guest hosts.
The first guest hosts announced include Taraji P. Henson, Eva Longoria, and Keke Palmer, who are set to join Bush Hager starting the week of January 13, 2025.
Jenna Bush Hager’s Role
Jenna Bush Hager, daughter of former President George W. Bush, has been a prominent figure on “Today” since 2009. Her transition from a correspondent to co-host of the fourth hour in 2019 showcased her versatility and connection with the audience. With Kotb’s departure, Bush Hager is poised to lead “Today with Jenna & Friends,” bringing her unique perspective and warmth to the show.
Celebrity Guest Hosts
The introduction of celebrity guest hosts aims to infuse fresh energy and diverse perspectives into the program. Taraji P. Henson, an acclaimed actress known for her roles in “Empire” and “Hidden Figures,” brings a dynamic presence to the show. Eva Longoria, celebrated for her work on “Desperate Housewives” and her advocacy efforts, offers a blend of entertainment and social awareness. Keke Palmer, a versatile actress and singer, adds a youthful and vibrant energy to the lineup. These guest hosts are expected to engage with the audience and contribute to the show’s evolving format.
Hoda Kotb’s New Ventures
While Kotb is stepping down from her daily role on “Today,” she remains committed to her career in media. She has announced plans to launch a wellness app and company, which will include trips and podcasts, set to debut in the spring of 2025. This new venture reflects Kotb’s passion for wellness and her desire to create a community focused on transformation and well-being.
Audience Reception and Future Plans
The transition from “Today with Hoda & Jenna” to “Today with Jenna & Friends” has been met with enthusiasm from both the audience and the hosts. Bush Hager has expressed her excitement about the new format and the opportunity to collaborate with a diverse group of guest hosts. She emphasized the importance of taking the time to find the right fit for a permanent co-host, ensuring that the new addition aligns with the show’s dynamic and audience expectations.
In summary, the evolution of “Today with Jenna & Friends” marks an exciting chapter for the show, blending familiar faces with new talents to continue delivering engaging content to its viewers. As Jenna Bush Hager leads the program with her warmth and authenticity, the inclusion of celebrity guest hosts promises a vibrant and dynamic viewing experience.
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