In the lead-up to Super Bowl 2025, Ben Affleck has teamed up with his brother, Casey Affleck, for a comedic new Dunkin’ Donuts advertisement

that has already gained attention with its debut during the 2025 Grammy Awards.
The ad marks the return of the Affleck brothers to the Dunkin’ stage, with a playful spin on their Boston roots and a cameo from *Succession* star Jeremy Strong.
The ad opens with the two Affleck brothers in costume as the “DunKings,” Dunkin’s fun and fictional royal characters.

In a humorous twist, they knock on a dressing room door where Jeremy Strong is holed up inside.

“Jeremy is a method actor. He’s not coming out until he’s ready,” Casey informs his older brother, Ben, setting the stage for the quirky exchange.

Ben, in his unmistakable Boston accent, asks, “What is that?” as Casey elaborates on Strong’s acting method, saying it comes “from the book.” Ben, clearly confused, responds, “There’s a book?” The back-and-forth between the brothers only adds to the playful dynamics that make the ad so engaging.
As Casey explains that Strong, who is in his room “preparing,” is doing his research for the role, Ben quips, “I never did no research on nothing. Look where I’m at.” To which Casey responds with a grin, “Exactly,” and Ben proudly retorts, “Look where I’m at. We’re big time now.”
Things take a hilarious turn when the Affleck brothers barge into the room to discover Strong, covered in thick, slimy coffee grounds, emerging from a Dunkin’ can. “We’re doing a Dunkin’ Donuts commercial, right?” Strong asks, seemingly bewildered. “I’m just trying to find the character.”

Strong’s method acting is put to the test when he attempts to explain his process, saying, “I think I found a way in. You’re from Boston, I’m from Boston. Dunkin’ is Boston. Boston is Paul Revere. One if by land, two if by sea. Redcoats are coming.” Ben, ever the Bostonian, responds with a chuckle, “You’re an artist, and I know what that’s like. But how long is it gonna take for the being method?” Strong, not missing a beat, says, “I’ll be ready in like three hours.”
In a moment of comic relief, Casey leans in to whisper to Ben, “You should have paid for Matt,” referencing Ben’s good friend Matt Damon, who appeared in last year’s Dunkin’ Super Bowl commercial. Ben’s response, “I told you that,” adds to the playful family banter that defines the ad’s charm.

The commercial is not only a nod to Dunkin’s New England roots but also a tongue-in-cheek commentary on the lengths actors sometimes go to for their craft, poking fun at method acting in a lighthearted way. Jeremy Strong’s inclusion adds a layer of humor, especially given his past remarks about the intensity of his own method acting, which has drawn attention and critique from former co-stars like Brian Cox and Kieran Culkin from *Succession*.
This isn’t the first time Ben Affleck has teamed up with famous faces for a Dunkin’ ad. Last year, for the Super Bowl 2024 commercial, Ben starred alongside his then-wife Jennifer Lopez, as well as longtime friends Matt Damon and Tom Brady. In that spot, Ben played a middle-aged rapper decked out in Dunkin’ merchandise, bursting into Lopez’s recording studio to perform with his fellow “DunKings.” The comedic take on Ben’s quirky, over-the-top persona became a memorable moment for viewers.
Before that, in 2023, Jennifer Lopez made an appearance in a Dunkin’ ad where she drives through a Dunkin’ drive-thru to find her husband working behind the counter. These commercials have showcased Ben’s unique ability to blend humor, Boston pride, and his love for Dunkin’ into unforgettable moments.

As Dunkin’ continues to partner with high-profile celebrities for these fun and often surprising Super Bowl ads, the 2025 campaign with Ben and Casey Affleck promises to be another crowd favorite. With their perfect comedic timing, and the addition of Jeremy Strong’s method-acting antics, this new commercial is sure to keep audiences laughing well beyond Super Bowl Sunday. The Affleck brothers’ humor-filled performance highlights Dunkin’s signature New England charm and keeps the brand’s playful spirit alive during the biggest sports event of the year.
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